.jpeg)
Target Market
- Human Resource (HR) leaders such as Head of HR, Director of HR, Partner
- 50 - 1000 employees
- Companies looking to improve employee engagement and foster a great culture
Engagement Objectives With GrowthGenius
- Build a predictable pipeline in a cost effective manner
- Connect with companies striving to build inclusive and sustainable cultures
Sales Process before engaging GrowthGenius
Prior to engaging GrowthGenius, all of WorkTango's leads came mainly through inbound marketing. They published content such as industry specific white papers to educate their target market about the importance of improving employee engagement and the impact it can have on your overall business growth.
WorkTango also deployed several other inbound marketing strategies that were relatively low cost and had a high impact. The team did realize the value of having solid outbound messaging to complement their marketing and at this point they looked at GrowthGenius as a viable option.
Why GrowthGenius?
"It is really great to have someone working on prospecting in the background and to have interesting conversations with the right people who are interested in working with WorkTango."
WorkTango X GrowthGenius
GrowthGenius has generated 117 sales qualified leads for WorkTango over the course of 7 months.
"We've been having lots of very interesting conversations and we're on the radar of many organizations."