WorkTango
GrowthGenius has helped us connect and put us on the radar of organizations we were not connected with previously. I also do not have to spend a lot of time on sending out prospecting emails. It is really great to have someone working on prospecting in the background and to have interesting conversations with the right people who are interested in working with WorkTango.
Rob Catalano
Chief Engagement Officer & Co-founder

How WorkTango built a predictable sales pipeline with GrowthGenius

With prospecting taken care of, WorkTango can now focus on having meaningful conversations and building relationships with qualified leads. They are also using the time to work on a robust product that will change the future of work.

Rob Catalano
Chief Engagement Officer & Co-founder
About the company
WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose. The results are quicker insight and action, better people decisions, and a more aligned and engaged workforce.
Team size
8 employees

Target Market

  • Human Resource (HR) leaders such as Head of HR, Director of HR, Partner
  • 50 - 1000 employees
  • Companies looking to improve employee engagement and foster a great culture

Engagement Objectives With GrowthGenius

  • Build a predictable pipeline in a cost effective manner
  • Connect with companies striving to build inclusive and sustainable cultures

Sales Process before engaging GrowthGenius

Prior to engaging GrowthGenius, all of WorkTango's leads came mainly through inbound marketing. They published content such as industry specific white papers to educate their target market about the importance of improving employee engagement and the impact it can have on your overall business growth.

WorkTango also deployed several other inbound marketing strategies that were relatively low cost and had a high impact. The team did realize the value of having solid outbound messaging to complement their marketing and at this point they looked at GrowthGenius as a viable option.

Why GrowthGenius?

"It is really great to have someone working on prospecting in the background and to have interesting conversations with the right people who are interested in working with WorkTango."

WorkTango X GrowthGenius

GrowthGenius has generated 117 sales qualified leads for WorkTango over the course of 7 months.

"We've been having lots of very interesting conversations and we're on the radar of many organizations."

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