The DMZ at Ryerson University
Prospecting is a long and time consuming process. You have to find the leads, enrich the data, get them in your CRM and reach out to prospects. GrowthGenius was able to take care of all of that for us while saving us 70% of our time spent on prospecting and boosted our qualified lead pipeline by 700%.
Yashin Shah
Accelerator Program Lead

How we helped The DMZ generate 7X more qualified leads in one month

The DMZ is Canada's top university business incubator, open to tech startups worldwide and helping entrepreneurs win since 2010. GrowthGenius worked with their Playbook Accelerator Program to increase their qualified lead pipeline by 7X and saving 70% of their time spent on prospecting.

Yashin Shah
Accelerator Program Lead
About the company
The DMZ Playbook accelerator is an intensive four month program for growth focused, seed stage companies. The focus is around revenue acceleration but they spend a lot of time helping companies develop processes for sales, marketing, fundraising, product management, talent and culture.
Website
The DMZ
Team size
90
Target audience

Startups and scale-ups in Canada

Engagement Objectives with GrowthGenius

Increase the number of qualified leads per month

Reduce time spent on prospecting

Sales process before engaging GrowthGenius

Prior to engaging GrowthGenius, The DMZ's Playbook program relied on inbound inquiries to build a pipeline. They were received 1-2 queries a day and about 8% of all of these translated into qualified leads.

Why GrowthGenius?
“I spend 50% of my time building the curriculum for the accelerator program - bringing on resources and working with mentors and the other 50% of my time working with companies to help them with their day to day challenges. It takes a lot of time to prospect and we turned to GrowthGenius to save time on prospecting and generating more leads.”
The DMZ X GrowthGenius

Over the course of 1 month, GrowthGenius was able to produce the following results: 

- 70% time saved on prospecting
- 700% increase in number of qualified leads.

"Prospecting is a long and time consuming process. You have to find leads, enrich the data, get them in your CRM and reach out to prospects. GrowthGenius was able to take care of all of that for us while saving us 70% of our time spent on prospecting and boosted our qualified lead pipeline by 7X.

We engaged GrowthGenius right before we went to a major conference in Canada and it also served as a great marketing tool. We were having conversations with warm leads who wanted to be a part of DMZ."

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