Abacus
"GrowthGenius understood exactly who our customers are. Getting incoming leads who have the budget and are ready to buy our service is like having a secret force working for us in the background."
Peter Reitano
Co-Founder & CEO of Abacus

How Abacus won more business while spending less time on prospecting

Abacus relies on GrowthGenius to find and engage new ideal customers, filling their sales pipeline with a steady flow of new business opportunities. Now that prospecting is taken care of, Pete and team have more time to focus on servicing clients, building great Facebook campaigns, and growing their business.

Peter Reitano
Co-Founder & CEO of Abacus
About the company
Abacus is a lean, mean, growth focused Facebook marketing machine. They plan, create and execute conversion focused Facebook ad campaigns built around data to deliver better results.
Team size
20 full time employees including 1 designated sales executive
Target audience

Market and Growth leaders such as VP of Marketing, Head of Marketing, Head of Growth, CMO, Marketing Manager

Big brands in fintech, banking, CPGs, Apps, Tourism, E-commerce

Digital ad spend of more than $50,000 a month

Companies with 100–2000 employees

Hiring for positions such as Growth Marketer, Paid Social Manager, Social Marketer

Engagement Objectives with GrowthGenius

Build a repeatable and scalable way to generate qualified pipeline

Implement a cost-effective prospecting alternative to hiring a sales rep and building process in-house

Connect with more great brands like Burt’s Bees, CIBC, Questrade, Star Wars and The Body Shop

Sales process before engaging GrowthGenius

Abacus was not using any outbound activities before engaging GrowthGenius.

They were using their network and referrals as inbound strategies to generate leads alongside channel partnerships.

Abacus had inbound leads coming in twice a week and about 25% of those leads closed.

Why GrowthGenius?
“We wanted scale and a repeatable process to generate leads. Common problem with companies like ours is. It is not a problem per say, you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time. That is where we wanted GrowthGenius to come in — to create a consistent pipeline of leads that we can close to scale.”
Abacus X GrowthGenius

The client loved the level of detail and transparency provided in our weekly emails highlighting the number of positive and neutral responses received.

Over the course of 9 months, Abacus has received 188 sales qualified inbound leads and is continuing to engage GrowthGenius as a service provider.

“Knowing that there is someone working in the background generating these leads is great!”

More case studies

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WorkTango
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