White label lead generation offers white label companies the opportunity for an outside business to help them get leads. White label lead generation companies help white label companies grow their business.
But what is a white label product, exactly?
White label products are mass-produced products manufactured by one company and rebranded under a different company.
These products offer an excellent way for a business that doesn’t have the time or resources to produce products to sell goods under their own brand.
Companies that purchase white label products buy them and then rebrand them with their logo, so the items appear as their own.
But why do companies do this?
Today, markets are saturated. Competition is fierce, and it’s hard for so many companies to compete against each other. Creating your own product and a new brand is a lengthy and costly process. It takes time, effort, and resources to brand a product, grow a customer base, and make money off the product.
When companies brand white label products, they take an already mass-produced product and put their brand on it, saving them time and money.
Companies do this to increase and benefit from customer loyalty and save the time and money it would take to launch a completely new brand.
These items are typically generic, mass-produced products customized for many different brands.
White label branding is an excellent way for a business to create buzz about an existing product. All the company has to do is put on their own packaging.
White label products can also become a new revenue stream. They allow owners to expand their offering without putting too much of an investment up. You don’t have to worry about the building or licensing process—all that you have to do is brand the item.
There are a wide variety of payment models available to white label vendors and service providers, but it is most common to either set up a price per unit cost or a commission-based agreement.
Businesses should be selective when choosing their white label solutions to make sure they reflect their internal culture, branding, objectives and will well serve their target market. If the company selling the product already has a loyal following, they can use their brand image alone to sell the product or enter a new market.
It’s risky launching a new product or business, but white label products are already tried and tested and proven to work, so it dramatically reduces the risk of a product failing.
We can help you grow a profitable white label lead generation business with the GrowthGenius platform. We provide full access and support while taking care of all the hosting and maintenance.
Our white label lead generation software and re-selling platforms are easy to use. We also offer instant access to an admin dashboard so that you can manage all of your customers in one place. We provide full-service onboarding, strategy consultation, continuous support, and more.
We take care of all the handling and hosting so you can double down on your client ROI.
Let us help you grow your business.